Clinova Initiates A New Hydration Initiative To Debut A New Lifestyle For Fasting Individuals

The UAE is used as a springboard to debut the new lifestyle for individuals fasting in Ramadan all over the world

Dubai, UAE, 13 June 2017: Clinova is encouraging individuals living in the UAE to stay hydrated this Ramadan with a new initiative that started in the United Kingdom (UK) three Ramadans ago. The initiative encourages individuals to consume O.R.S Hydration Tablets before and after a fast in addition to water, to maintain optimal hydration level. The UAE is used as a springboard to debut a new lifestyle for individuals fasting in Ramadan all over the world.

“It is extremely important that fasting individuals are encouraged to drink plenty of water in combination with O.R.S Hydration Tablets during Ramadan. At Clinova, we are committed to ensuring that the UAE debuts this new lifestyle which encourages the importance of staying healthy and hydrated. The UAE has always been a pioneer in encouraging healthy living and we are confident that the new initiative to stay hydrated will once again position the country as a world’s first,” said Arsalan Karim, Director, Research and Development, Clinova Ltd.

Clinova’s O.R.S. Tablets are a ground-breaking, balanced formula of glucose, electrolytes and minerals which when added to water help maintain optimal hydration for individuals fasting during Ramadan.

“There are immense benefits of fasting during Ramadan, be it physical, mental or spiritual. However, the sweltering UAE heat and long hours, restricting fluid and food intake can lead to dehydration. While water is the best source of hydration, O.R.S Hydration Tablets help replenish the salts lost during fasting. Through the new initiative, which encourages individuals to consume Hydration Tablets before and after a fast, our ultimate goal is to transform the science of healthy hydration into an understandable language that connects with individuals,” added Arsalan Karim.

Clinova’s ground-breaking initiative is held in tandem with the holy month of Ramadan and targets fasting workers, beachgoers, desert campers, residents and tourists. The initiative aims at educating individuals about the dangers of dehydration caused due to heat stress and also create awareness of its risks, as well as sheds light on how O.R.S Hydration Tablets can help stay hydrated during Ramadan.

It is noted that around 22 percent of the world’s population, or 1.6 billion people, are fasting from sunrise to sundown. As fasting hours differ from place to place, consumption of O.R.S Hydration Tablets is highly recommended to stay healthy and hydrated all through the holy month of Ramadan.

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