AbbVie Launches Let Me Be Clear to Empower People with Psoriasis to Speak Up and Seek Freedom from Their Disease

• Let Me Be Clear is a digital empowerment platform for people with psoriasis to share their experiences and aspirations and learn how to achieve the best care
• More than 125 million people worldwide are affected by psoriasis, yet many are undertreated or dissatisfied with their current management plan[1,2]
• Today’s medical advancements make it possible to break free from the signs and symptoms of psoriasis
• Visit Let-Me-Be-Clear.com to see stories from people with psoriasis and find useful information to help those living with the disease feel free in their own skin

NORTH CHICAGO, Ill., Oct. 29, 2019 /PRNewswire/ -- AbbVie (NYSE: ABBV), a research-based global biopharmaceutical company, today announced the launch of Let Me Be Clear, an empowerment platform for people living with psoriasis. The initiative, which launches on World Psoriasis Day, invites people living with psoriasis to share their story, discuss what freedom from psoriasis would mean to them and access tools to have clear and informed conversations with their physicians.

“Recent medical advancements have made significant improvements in reducing the impact of psoriasis for many people; however, far too many continue to settle for less,” said Dominik Hochli, vice president, global medical affairs, AbbVie. “We are excited to launch Let Me Be Clear, to help patients recognize the power of their own voice towards getting the best care possible.”

Impacting more than 125 million people worldwide, psoriasis is a chronic immune-mediated condition with a significant burden on all aspects – physical, emotional and psychological – of daily life.¹ Despite the availability of different management options, many patients remain undertreated or dissatisfied with their care because their psoriasis is not adequately controlled.²

People with psoriasis play a central role in their disease management, including speaking openly and honestly with their physician about how their care regimen is helping them move towards a life free from the daily burden of their disease. Let Me Be Clear provides a platform where people living with psoriasis can share their experiences and inspire each other not to settle for a lower quality of life. Additionally, Let Me Be Clear features actionable information and an interactive guide to help people with psoriasis understand their disease, learn about their care options and feel confident discussing goals with their physician.

“The mission of Let Me Be Clear is personal for me because I know firsthand the power of sharing your story and being your own advocate,” said Lianne Hunter, psoriasis patient advocate and Let Me Be Clear supporter. “My psoriasis used to stop me from doing a lot of things, including socializing and enjoying life. One of the biggest ways I was able to overcome that was through connecting with other people like me. The first time I built up the confidence to share my story online, I received such a strong, positive reaction from others living with psoriasis, reaching out to tell me that I gave them the courage to do the same. It’s so important for people living with psoriasis to have a place where they can share their experiences and encourage each other, but also have access to tools that empower them to advocate for the best psoriasis care.”

Visit Let-Me-Be-Clear.com to hear directly from people living with psoriasis about the full impact of the disease and find information and tools to help.

About AbbVie

AbbVie is a global, research and development-based biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, LinkedIn or Instagram.

Forward-Looking Statements

Some statements in this news release are, or may be considered, forward-looking statements for purposes of the Private Securities Litigation Reform Act of 1995. The words “believe,” “expect,” “anticipate,” “project” and similar expressions, among others, generally identify forward-looking statements. AbbVie cautions that these forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those indicated in the forward-looking statements. Such risks and uncertainties include, but are not limited to, competition from other products, challenges to intellectual property, difficulties inherent in the research and development process, adverse litigation or government action, and changes to laws and regulations applicable to our industry. Additional information about the economic, competitive, governmental, technological and other factors that may affect AbbVie’s operations is set forth in Item 1A, “Risk Factors,” of AbbVie’s 2018 Annual Report on Form 10-K, which has been filed with the Securities and Exchange Commission. AbbVie undertakes no obligation to release publicly any revisions to forward-looking statements as a result of subsequent events or developments, except as required by law.

References:

1. International Federation of Psoriasis Associations. Psoriasis is a serious disease deserving global attention. 2017. Available at: https://ifpa-pso.com/wp-content/uploads/2017/01/Brochure-Psoriasis-is-a-serious-disease-deserving-global-attention.pdf. Accessed October 24, 2019.
2. Lebwohl, M, et al. Patient perspectives in the management of psoriasis: results from the population-based Multinational Assessment of Psoriasis and Psoriatic Arthritis Survey. J Am Acad Dermatol. 2014 May;70(5):871-81.e1-30. doi: 10.1016/j.jaad.2013.12.018.

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SOURCE AbbVie

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