A product manager plays a very important role in getting life-saving drugs and treatments out to patients. Like any other industry, pharmaceutical, medical device and biotechnology companies have roles in sales and marketing that are responsible for spreading the word about their products among the medical community.
What is a product manager?
A product manager is a senior member of a life science company’s marketing team. They are the point of interaction between the pharma company and the customer user experience. Usually reporting to a marketing manager, their role will be concerned with one of the company’s products within a certain therapy area, such as HIV or oncology. The product manager will hold several responsibilities commercially, working on anything from brand image, overall strategy of a product(s) to pricing and distribution. They often deal with the product at market entry before it has been commercialised.
