Bristol-Myers Squibb Company Partners with Cegedim Dendrite Relationship Management For Next Generation Customer Relationship Management (CRM) Platform

BEDMINSTER, N.J.--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Bristol-Myers Squibb Company has selected Mobile Intelligence™ as its next generation Customer Relationship Management (CRM) platform in the U.S. The contract includes an upgrade of all U.S. sales teams to Mobile Intelligence, as well as a suite of implementation and support services. Cegedim Relationship Management, the world’s leading provider of Pharmaceutical CRM with a 35% global market share, continues to deliver innovative and industry specific solutions to meet their customers’ unique requirements.

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