PRINCETON, N.J. and NEW YORK--(BUSINESS WIRE)--Bristol-Myers Squibb Company (NYSE: BMY) and Alvin Ailey American Dance Theater today announced the launch of the 2011 REYATAZ® (atazanavir sulfate) “Fight HIV Your Way” contest. The contest aims to help raise awareness about HIV/AIDS among the general public and inspire people impacted by the disease to continue their fight.