Company Matches Global Pharma, Device Marketers with New Media Opportunities in China
PALO ALTO, Calif., Jan. 25 /PRNewswire/ -- As China’s healthcare system undergoes major changes, two veteran global healthcare marketers with extensive knowledge of the China market have launched JYT Health, a new media company that matches global pharmaceutical and medical device marketers with unique opportunities to be part of the country’s progress. Lena Chow, founder of Lena Chow Advertising, a top-50 U.S. healthcare agency, is chairman and chief executive officer and Dr. Feiyan Shen, a physician by training and former managing director of Euro RSCG Life, China, the country’s leading healthcare agency, is president.
“China is a unique and complicated market undergoing significant healthcare reform,” said Ms. Chow. “Major trends include the privatization of the health system, expanded insurance coverage and growing consumer expectations for healthcare information and services. Our mission is to be a driving force in helping to achieve the goals of improving healthcare and increasing accountability in the new and evolving healthcare system.”
JYT Health will collaborate with government and professional associations to create media products that bring best practices in professional development and patient education to China’s changing healthcare system. JYT stands for Jia Yi Tong, which in Chinese means “Good Medicine Everywhere.” JYT Health offers global pharmaceutical and medical device companies sponsorship and advertising opportunities, branded and unbranded custom programs built around JYT’s proprietary platforms, and strategic relationships and collaborations.
In May, JYT Health will launch the Chinese Medical Doctors Association’s (CMDA) Leadership Summit 2005 in Beijing, China. The event will bring together an exclusive group of healthcare leaders in China and the U.S. to facilitate dialogue and future collaboration. The invitation-only meeting will feature representatives from China’s top hospitals, government officials and CMDA’s leadership. CMDA was inaugurated in 2002 to organize and give the 1.3 million physicians in China a voice in defining the future of healthcare in China. JYT is in conversations with a limited number of select global pharmaceutical and medical device sponsors for the event.
“JYT Health is unique because we offer healthcare marketers media products that are built upon our global healthcare marketing expertise, our local knowledge of China business and culture and our relationships with and support from various levels of the Chinese government,” said Dr. Shen.
JYT Health will also work with the Chinese Licensed Pharmacists Association to hold an event similar to the CMDA Leadership Summit 2005 at its annual conference in September 2005. In addition, the company is partnering with the Shanghai Health Education Institute to implement novel patient education programs, examples of which are a series of community bulletin boards to reach consumers in high-traffic locations such bicycle parking areas, as well as a healthcare hotline guidebook for consumers.
JYT Health’s China operations are based in Shanghai and its U.S. headquarters are in Palo Alto, California. For more information, please contact Lena Chow at 650-380-3827.
CONTACT:
Tracy Morris
+1-650-473-1272
tracy@morrismarcom.com
Source: JYT Health
