NEW YORK, Oct. 25 /PRNewswire/ -- The issue of Patient Compliance is of vital importance to the healthcare industry as non-adherent patients account for over 125,000 deaths annually and may account for billions of dollars in unrealized revenue. The revenue lost from this problem has been approximated at $30 billion annually, and the total societal loss is estimated at $100 billion a year -- from hospitalization, complications, disease progression, premature disability and death.
In light of this problem, the Strategic Research Institute has organized a “meeting of the minds” that will challenge the current compliance paradigm. The two day meeting will take place in Philadelphia, November 14-15, 2005 and will cover pressing issues such as:
Branding, Packaging and Marketing - How is compliance & persistence influenced by brand marketing and physician behavior? - How can marketers better leverage the professional sales channel to drive patient compliance? - Influence if innovative packaging design of medication - Role of the four marketing elements- price, product, place and promotion
Psychosocial and cultural barriers and enablers to compliance and persistence
- Identifying good, better and best consumers - Motivating C&P and guidelines for developing successful C&P programs Medical and Procedural aspects of Compliance - Role of physicians in driving patient persistence Medicare part D, Medication Therapy Management - Patient Relationship Management- building trust based patient relationships through MTMPs - How government, managed care, the pharmaceutical industry and patients could be held accountable so that Medicare MTMP regulations provide a vehicle for improving drug compliance
To register or for more information about the event, please visit the event website at: http://www.srinstitute.com/cs349 or call Seth Fritts at 212.967.0095 x256.
For more information on how to become a conference sponsor or exhibitor, please contact Don Buford at dbuford@srinstitute.com or call 212-967-0095 ext. 277.
For more information on how to become a media partner, please contact Cheryl Kahan-Radhuber at ckahan-radhuber@srinstitute.com or call 212.967.0095, ext. 273
Strategic Research Institute
CONTACT: Seth Fritts, x256, For more information on how to become aconference sponsor or exhibitor: Don Buford, ext. 277,dbuford@srinstitute.com, For information on how to become a media partner:Cheryl Kahan-Radhuber, ext. 273, ckahan-radhuber@srinstitute.com, all ofStrategic Research Institute, +1-212-967-0095
