PENZBERG, Germany--(BUSINESS WIRE)--Effectively July 1, Roche Applied Science (SIX: RO, ROG; OTCQX: RHHBY) Industrial Business was relaunched under the name Roche Custom Biotech. The switch will be accompanied by a complete makeover of the Industrial Business appearance. Besides the new name and slogan – “Expertise you can trust” - there will also be a new web appearance, which is integrated in the Roche Applied Science website. The dedicated objective of the initiative is to increase brand recognition in the life science, pharmaceutical, and diagnostic industry.
