NEW BRUNSWICK, N.J., Jan. 24 /PRNewswire/ -- The organizers of the "4th Pharmaceutical Marketing & Sales" are pleased to unveil for the first part of the two-day information and networking extravaganza that features upwards of 40 different pharmaceutical company presentations and panel, announces Strategic Research Institute.
400-600 high-level Pharma delegates are expected to attend.
The conference kicks off with a 6-conference shared opening session that features high-level executive panels on some of the most press marketing topics, namely, strategic marketing, branding, emerging and mid-sized company marketing challenges, managed cared/MMA, and global marketing. The sessions are detailed as follow:
STRATEGIC MARKETING & BRANDING IN A CHANGING ENVIRONMENT
Ayse Cocak, Marketing Director, Pfizer, Inc. James Knight, Vice President, Marketing, Elan Pharmaceuticals Sanj Patel, Vice President, Marketing & Commercial Operations, Genzyme Corporation Kim D. Slocum, Director, Strategic Planning and Business Development, AstraZeneca Pharmaceuticals Leigh Ann Soltysiak, Director, Strategic Marketing, Global Commercial Leader, Johnson & Johnson
GLOBAL MARKETING IN A US-DOMINATED MARKETPLACE
John Marino, Cardiovascular Pharmaceutical Business Director, Pfizer, Inc. John Gargiulo, Vice President, Marketing and Commercial Operations, Sankyo Pharma Lode Debrabandere, Vice President, Global Marketing, Bristol-Myers Squibb Company Mary Beth Sandin, Executive Director, Global Strategic Marketing, Wyeth Women's Health Care, Wyeth Research Blair Waite, Global Brand Manager, Eli Lilly & Company
EMERGING & EARLY-STAGE COMPANY MARKETING STRATEGIES
Julia M. Amadio, Vice President, Marketing & Marketing Services, Daiichi Pharmaceutical Corporation Steven Burnitz, Senior Vice President, Business Development & Commercial Operations, Coley Pharmaceuticals Sarah Cowherd, Vice President, Sales & Marketing & Commercial Operations, Vertex Pharmaceuticals Dwayne Elwood, Senior Vice President, Marketing, Amylin Pharmaceuticals John Huycke, Vice President, Commercial Operations, Serono Maura Kahn, Senior Director, Marketing, MedImmune, Inc.
INCORPORATING MMA & THE PRESCRIPTION DRUG BENEFIT INTO YOUR MARKETING
STRATEGY
Allan D. Brooks, Vice President, Public Sector Strategy & Sales,
Bristol-Myers Squibb Company
John Fish, Vice President, Trade, Pharmacy Sales & Operations,
GlaxoSmithKline
Jean Gagnon, Director, Public Policy, Sanofi-Aventis
Robert A. Spurr, Vice President, Strategic Business Group,
Ortho-McNeil Janssen Pharmaceutical Services,
A Division of Ortho-McNeil Pharmaceutical
Mike Ziskin, Senior Director, Public Payer Policy Strategy & Marketing,
Centocor, Inc.
After the April 4 morning session outlined above, the show will track into 6 concurrent, related sessions on Strategic Marketing & Branding, Pharma Marketing for Emerging & Early-Stage Companies, Patient Level Data for Enhanced Brand Performance, Pharma Sales Force Productivity, Integrating Patient Compliance and Adherence, and OIG Compliance for Marketing & Other Executive Management.
Delegates will be permitted to attend sessions from all concurrent meetings during its duration as well as the socializing and networking events, and nightly entertainment planned to facilitate speaker and attendee mixing.
A special rate for pharmaceutical company executive delegates has been implemented for the 2006 show and all delegates may benefit from registering early on and in groups for the greatest saving.
To request an agenda, contact Mark Alexay, the organizer and Executive Vice President of Life Sciences at Strategic Research Institute at malexay@srinstitute.com and specify which agenda(s) you would like to receive from among those cited above. Include full contact information.
Sponsors and exhibitors are urged to book space early for best booth placement. Space is allocated on a first-come, first-serve basis, and features space up to 10 x 10, passes to all the sessions and events and other benefits. Join lead sponsors PDI, Inc and Campbell Alliance for even greater exposure through a variety of other options all of which provide for optional booth space and passes. Contact Mark Alexay at malexay@srinstitute.com or 212.967.0095, extension 251 to determine what level of exposure works best for you.
Strategic Research InstituteCONTACT: Mark Alexay of Strategic Research Institute,malexay@srinstitute.com, +1-212-967-0095, extension 251
Web site: http://www.srinstitute.com//
