BioSpace, BayBio And Novartis Vaccines & Diagnostics, Inc. Unveil 2006-2007 Biotech Bay™ Hotbed Campaign

FT WORTH, TX, August 24, 2006 - BioSpace, Inc., the leading online information source for the life sciences, unveiled this morning the tenth edition of the Biotech Bay™ Hotbed Campaign promoting the bioscience community of Northern California.

2006-2007 Biotech Bay Hotbed Map

2006-2007 Biotech Bay Hotbed Homepage

Sponsored by BayBio and Novartis Vaccines & Diagnostics Inc., Biotech Bay is a unique branding and awareness campaign highlighting the organizations that constitute the dynamic bio-pharmaceutical industry of Northern California.

Bioscience companies Novo Nordisk, Bayer HealthCare Pharmaceuticals and PDL BioPharma, Inc and service providers Stedim, Inc and Applied Biosystems are among the 35 life science-related organizations featured in the campaign. The effort also features research institutes, non-profit organizations and universities within the area.

“BayBio is very proud to partner with BioSpace on the Biotech Bay presence. It’s online and print resources have been invaluable to the industry here. Whether we’re talking about the challenges our industry faces in hiring, or in keeping up to date on business intelligence, BioSpace has been right by our side.”

“BioSpace could not be happier to launch the 10th edition of Biotech Bay,” said Brian Vacanti, Vice President of Marketing for BioSpace. “Looking back at 10 distinct maps and now at the size of the online community really helps to put in perspective the history of the biopharmaceutical industry in the Bay Area. Jennifer King and her colleagues who founded the Biotech Bay community should be very proud for the vision that they had back in the 1980’s.”

The campaign features the iconic Biotech Bay Map, created by BioSpace’s professional artist, which displays the corporate logos and facilities of participating organizations. The map is further enhanced through the integration of many functional components, including a Biotech Bay Hotbed Homepage on BioSpace’s industry-leading Web site, Copies of the Biotech Bay Map are available through BioSpace.

About BioSpace, Inc.

BioSpace, Inc. is globally recognized as the leading provider of Web-based resources and information to the life science, pharmaceutical, medical device and diagnostics industries. For over 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience of over 1.5 million unique monthly visitors, offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages. BioSpace, Inc., an onTargetjobs company, is headquartered in Ft. Worth, TX.

About BayBio

BayBio is Northern California's bioscience association. We support the regional bioscience community through networking, advocacy, group purchasing, and communicating the impact of our industry on the community. Our members include organizations engaged in or supportive of research, development, and commercialization of products derived from living organisms.

Shelly Cariot
Marketing Manager
817) 717-1405

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