PLEASANTON, Calif.--(BUSINESS WIRE)--One of the world’s largest pharmaceutical companies has selected Veeva CRM™ to replace its legacy client/server CRM system for all commercial users in the United States. The recently merged company selected Veeva’s complete product suite including: VBioPharma Primary Care, Managed Markets, Specialty Care, and KOL Editions, plus VMobile. Veeva CRM will be deployed to specialty sales teams, managed markets, thought leader managers, hospital sales, and primary care sales teams from two recently merged life sciences organizations.
