DALLAS, April 1 /PRNewswire/ -- Three of the nation’s most highly- respected health care companies have launched a nationwide educational tour aimed at helping hospitals and other health care providers identify new revenue through strategic management of data, or “data mining.”
Bedford, Texas-based The Beryl Companies, Chicago-based SRK and Evanston, IL-based Solucient(R) have joined forces in a strategic alliance to present cutting-edge information and encourage discussion among hospital CEOs, CFOs and CMOs. Paul Spiegelman, CEO of Beryl, Arthur Sturm, CEO of SRK, and Tom Panion, senior director of Marketing and Planning for Solucient(R) are the faculty for this presentation.
The Beryl Companies is the nation’s premier health care-exclusive customer interaction center. Solucient(R) is the leading source of strategic business and clinical information for the health care industry. SRK is a national consumer health care marketing company focusing on patient acquisition and retention.
“In light of the increasing cost pressures and declining reimbursement that most hospitals are facing, it is critical that they embrace the next level of sophistication in marketing,” Sturm says. “Management is demanding higher accountability from marketing -- namely increased revenue. The bottom line for providers is acquisition of new patients and retaining current patients.”
Sturm says understanding and leveraging the relationship between available data, communication and marketing techniques, and interaction with current and potential patients is critical for hospitals’ financial health.
Panion stresses that CFOs and CMOs can approach this data in new ways to evaluate the long-term value of patient segments. “By analyzing current margins generated by specific patient populations and projecting downstream revenue potential, health care providers can determine the cost/benefit of spending dollars to attract and retain those populations,” Panion says.
Based on current technology, individualized communications to targeted patients can have a greater impact on the bottom line than traditional income and ZIP code qualified direct mail campaigns, Panion notes.
“How a hospital interacts with a potential or current patient is critical,” Spiegelman explains. “While most hospitals view their call center as an important customer service function, it should be viewed as a powerful revenue/profit center. When patients interact with a hospital’s call center, they offer greater revenue potential than the average patient. Studies show that on average a call center caller generates almost $14,000 in hospital charges within twelve months after calling versus slightly more than $5,500 for patients overall.”
Hospitals who have realized the strategic importance of their call centers have developed one stop shops, Spiegelman says. “These call centers now offer a variety of services including physician referral, class registration, nurse/emergency department triage, information and fulfillment for centers of excellence and clinical specialty programs, marketing and cross-selling of affinity programs, membership programs and more.”
Senior leadership from area hospitals and health care providers are being invited to presentations that are scheduled for:
-- Detroit, MI - April 20 -- Washington, D.C., Baltimore, MD - May 5 -- Los Angeles, CA - May 13 -- San Francisco, CA - May 14 -- Fort Lauderdale, FL - May 25 -- Dallas, TX - June 15 -- Houston, TX - June 16 -- Boston, MA - June 29.
Solucient(R) is the leading source of health care business intelligence. The company provides comprehensive, results-oriented information to drive business growth, manage costs, and help deliver quality care. Solucient’s expertise and proven solutions enable providers, payers, employers, and pharmaceutical companies to achieve results and realize value. For more information, visit http://www.solucient.com/ .
SRK is a national consumer health care marketing company focusing on patient acquisition and retention. Since its founding in 1980, the firm has worked with more than 300 of the nation’s leading providers as well as insurance companies, pharmaceutical manufacturers, medical device companies and professional associations. SRK is considered an industry leader in innovative marketing solutions for health care. Learn more about the company at http://www.sturmads.com/ .
The Beryl Companies is the nation’s premier health care-exclusive customer interaction center. Since 1985, more than 500 hospitals, hospital systems and other health care organizations have trusted their customers to Beryl. In that time, Beryl’s call advisors have provided physicians/service referrals, health information, telephone nurse triage and class/seminar registration to more than 15 million callers. Thousands more have interacted with Beryl via e-mail and the Internet. Earlier this year the Dallas Business Journal named Beryl one of the “Best Places to Work” in the greater Dallas/Fort Worth area for the second consecutive year. More information on Beryl may be obtained at http://www.beryl.net/ .
The Beryl Companies; SRK; Solucient
CONTACT: Tom Peck of The Beryl Companies, +1-972-484-4321
