What Medtech Can Learn From Starbucks

Last week, waiting for my iced coffee at Starbucks, I enviously observed the girl in front of me paying with her phone. Fast forward 30 seconds and boom! Iced coffee in hand, I took a few minutes to peruse the app and see what it actually provided -- besides the ability to get more iced coffee no matter where I left my wallet. Turns out, it had the whole menu, with ample nutritional data, a store locator, a gifting feature, and the ability to share on social media.

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