Harte-Hanks (NYSE: HHS) today announced that the company and its pharmaceutical client, Teva Neuroscience, are Medical Marketing Association 2006 International Award of Excellence (IN-AWE) “Silver Award” recipients in the “Direct Mail - Newsletter” category. The IN-AWE Awards honor marketing efforts in the pharmaceutical, device and diagnostic industries that demonstrate effective strategy, innovative thinking and stand-out results. Teva Neuroscience was honored for its patient- and caregiver-focused Life in BALANCE™ newsletter, which served to build awareness of the company’s role in the treatment of Parkinson’s disease and to gather data needed by the company to identify and engage with qualified individuals via their communication channel of preference.
