CARY, N.C.--(BUSINESS WIRE)--ICTS, the strategic clinical trials marketing firm, has quietly become an industry leader in using social networking as an effective tool for patient recruitment. The staff at ICTS has been accurately identifying patient populations and strategically networking amongst the potential patient groups for many years. “Understanding the way the patients feel, their decision making process, and where and how they look for information, has always been a part of our strategy,” says Tom Sturgis, president. “We’ve used social networking techniques for many years and with technology such as Facebook and Twitter, our tools have become much more effective and affordable.” In fact, more clients have been reaching out to ICTS than ever before.
