CHERRY HILL, N.J., July 15 /PRNewswire-FirstCall/ -- Nuvilex, Inc. , announced today that it completed its first sale of its Last Shot Hangover Remedy. The sale, a 36 shot case of Last Shot Hangover Remedy(TM), was made to a local bar establishment by the first of Nuvilex’ fifteen new commission sales representatives. The sale marks Nuvilex’ official launch of its Last Shot Hangover Remedy(TM) across the U.S., concentrating in major markets in the following order: Philadelphia, New York City, Miami, Chicago, Las Vegas, San Francisco, Los Angeles, San Diego, Boston, Washington, DC, Atlanta, New Orleans, Dallas, Phoenix, and Seattle. The initial target customers are the approximate 70,000 bar establishments in the US. The Company, through third party distributor agreements, will expand to restaurants, clubs, resort hotels and international markets later this year. Direct to consumer Internet sales will commence in August 2009.
In March 2009, Nuvilex conducted a proof of concept study among 6,000 college-aged students who drank to the point of intoxication. Nuvilex determined the efficacy of Last Shot by asking study participants to indicate what symptoms they experienced during excessive alcohol consumption with and without Last Shot. The feedback the Company received on the efficacy of Last Shot was overwhelmingly positive; students who drank to excess (defined as > 6 drinks/night) and did not receive Last Shot were nearly 6 times more likely to experience a hangover or symptoms that are associated with a hangover.
Nuvilex, as part of its comprehensive marketing plan for its Last Shot Hangover Remedy, is producing a thirty and sixty-second Last Shot Hangover Remedy video commercial, which will be ready to air through various media outlets by August 1, 2009. The video commercial is being directed by Miller + Partners, Coral Springs, FL.
About Nuvilex, Inc.
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SOURCE Nuvilex, Inc.
CONTACT: Blair Barnes, Senior Vice President and Chief Financial Officer
of Nuvilex, Inc., +1-856-433-6088, bbarnes@nuvilex.com; or Amy
Glynn/Ashleigh Barreto both of The Ruth Group, +1-646-536-7023/7028,
aglynn@theruthgroup.com, abarreto@theruthgroup.com; or Press Contact, Pat
Arcand of Arcand & Madison, +1-617-576-7777, pat@am-pr.com
Web site: http://www.nuvilex.com/
