American Cancer Society to become National Featured Charity of Six West Coast Events
| ATLANTA and DENVER, April 11, 2019 /PRNewswire/ -- The American Cancer Society and Motiv announced a new collaboration to empower endurance athletes of all abilities to take a more proactive role in improving their personal health and helping to save lives from cancer.
The collaboration between the two organizations will begin with the Santa Barbara Wine Country Half Marathon in May, followed by the sold-out Napa to Sonoma Wine Country Half Marathon in July, and the Surf City 10 Mile in Huntington Beach in September. Additionally, the American Cancer Society will be designated as a preferred charity for the Shamrock Run Portland, Philadelphia Love Run, Rutgers Half Marathon and the JetBlue Long Beach Marathon. “We are excited to join our DetermiNation program with Motiv’s race series to provide world-class running experience for athletes of all abilities,” said Sharon Byers, Chief Development, Marketing, and Communications Officer for the American Cancer Society. Through their participation in an upcoming race, athletes can dedicate their event training and race participation to fighting cancer. By joining the American Cancer Society’s signature charity endurance program, DetermiNation, individuals come together to raise awareness and funds for cancer research. As part of their involvement, these athletes will receive team training, race-weekend VIP amenities, social event opportunities, and much more. “A world without cancer starts with a healthy lifestyle and our goal at Motiv is to create experiences that promote our vision of a healthy, fit world,” said Sam Renouf, CEO of Motiv. “We are a proud to partner with the American Cancer Society and its DetermiNation program to help athletes achieve what seems impossible and help fight cancer.” The DetermiNation program is the American Cancer Society’s powerful and inspiring movement that empowers athletes of all abilities to make their miles more meaningful by dedicating their training and participation in marathons, triathlons, cycling, and other endurance events to a lifesaving effort to end cancer. Begun in Chicago in 1996 and formerly known as Charity Runner, the DetermiNation program expanded nationwide in 2007 and now includes an increasing variety of endurance events and the growing involvement of athletes across the country. For more information about how to join the growing American Cancer Society DetermiNation team, visit cancer.org/motivsports About Motiv About the American Cancer Society
SOURCE American Cancer Society |
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