Alison Lewis, Coca-Cola’s head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies, reporting to Worldwide Chairman Lynn Pendergrass, another outsider who recently came to a unit long headed by J&J veterans. Ms. Lewis is still wrapping up her duties as VP-strategic marketing at Coca-Cola’s North America Group through the end of this month, where she oversees more than $600 million in U.S. ad spending. At J&J, she takes on a global role in which the consumer unit accounted for more than $750 million of the company’s $887 million in measured media in the U.S. alone last year, per Kantar Media.
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