This October, H&M is launching the first collection of bras for breast cancer survivors with inspiration from one of their employees while supporting the American Cancer Society (ACS) as they unite in the fight against breast cancer.
NEW YORK /PRNewswire/ -- This October, H&M is launching the first collection of bras for breast cancer survivors with inspiration from one of their employees while supporting the American Cancer Society (ACS) as they unite in the fight against breast cancer. One hundred percent of sales from the H&M “Close to My Heart” collection on www.hm.com will go directly to the American Cancer Society. The “Close to My Heart” collection was inspired by an H&M employee surviving breast cancer who was unable to find affordable, fashionable and functional undergarments in her time in need. H&M created this collection for her and all those fighting against breast cancer around the world. The assortment includes three style bras in muted neutral tones. You can choose from a sports bra in fast-drying and functional fabric in a racer back style as well as a soft-cup bra in either lace or microfiber with ventilating mesh pockets. Adjustable shoulder straps offer the best fit and comfort. Since 2005, H&M has had a long-standing relationship with the American Cancer Society. In addition to the capsule collection, this October H&M and ACS are partnering on a store wide register drive with a goal of raising $125,000 starting October 1st through Breast Cancer Awareness Month. The donations collected enable ACS to fund cutting-edge research, provide up-to-date cancer information and education, advocate for all people to have access to critical cancer screenings and follow-up care, and offer free programs to improve the quality of life for patients and their families. For more information please go to https://www.cancer.org. See below for more details on how you can join H&M and ACS fight against Breast Cancer in the month of October:
For still life images of the Close to My Heart collection, please click here. For more information please contact: About ACS: About H&M: View original content to download multimedia:http://www.prnewswire.com/news-releases/hm-launches-close-to-my-heart-collection-and-partners-with-the-american-cancer-society-for-breast-cancer-awareness-month-300723035.html SOURCE H&M |