LIVONIA, Mich.--(BUSINESS WIRE)--Endocrinologists, primary care physicians (PCPs) and nurse educators perceive Lilly and Novo Nordisk to have the best diabetes corporate image, with Lilly slightly outscoring Novo among endocrinologists and Novo outscoring Lilly among PCPs and nurses. Results show that endocrinologists see wider differences among the diabetes companies in overall image and key performance dimensions more so than do PCPs and nurses, according to Market Strategies International’s syndicated 2010 U.S. Diabetes MSImage® study.
