CARY, N.C. – SalesForce4Hire® (http://www.salesforce4hire.com/) has announced the formal release of a white paper addressing the considerations vital to a successful launch of a medical device, healthcare or life science product. Authored by Kevin Schimelfenig, founder and managing partner of SalesForce4Hire, LLC, the white paper is intended to serve as an informational guide for medical device companies involved in the critical decision-making effort of when and how best to launch a new product, a non-progressing asset, or a product acquired into a portfolio due to recent merger or acquisition.
The white paper is now available for download at: http://www.salesforce4hire.com/3/Launching_a_Medical_Device_Healthcare_or_Life_Science_Product_-_Fail_Fast_Marginal_or_Worth_Pursuing.html.
White paper excerpt:
The old model of sales outsourcing no longer provides answers to today’s ever-changing economic climate and is incomplete. Healthcare reform has altered market dynamics. Both Medicare and Medicaid have put forth new pay-for-performance initiatives. And medical institutions are demanding that new products show economic value in addition to clinical benefit. A new paradigm is desperately needed. Many leading companies are looking for new and innovative “shared risk-shared reward” partnerships, with a focus on customizable and scalable sales solutions.
QUOTES:
“Often a medical device company postpones investing adequately in sales force resources to the detriment of a timely product launch, and with the result that months of lost sales translate into millions of dollars in lost revenues,” said Schimelfenig. “This white paper demonstrates our company’s commitment to providing solutions that are in the best interests of medical device companies everywhere.”
DETAILS:
- Causes for launch failures are varied and multifaceted. However, a company can maximize its product debut through proper preparation.
- There are four key steps to sales acceleration, and this white paper looks at each step in turn.
About SalesForce4Hire:
SalesForce4Hire, LLC is the premier full-service source for custom sales solutions in the medical device, life science and healthcare industries, from investor-driven start-ups, to multi-billion dollar global segment leaders. Clients include Alcatel-Lucent, BD, Kimberly-Clark, Gojo (Purell Surgical Scrub) and University of Pittsburgh Medical Center. The SalesForce4Hire business model is one of “shared risk – shared reward,” long-term success and profit sharing. The unique Sales Prototyping® strategy of SalesForce4Hire helps its clientele increase the value of their assets by determining if products are worth pursuing and by providing real-world feedback that accelerates the sales learning curve prior to a product’s full-scale launch. A holding of McGeever, LLC, SalesForce4Hire is headquartered in Cary, N.C. For more information, visit http://www.salesforce4hire.com
