PITTSBURGH, April 5 /PRNewswire/ -- Curetteblade, Inc., developer of the Curetteblade(TM) single use surgical curette blade, a multi-purpose surgical instrument used for procedures such as biopsies and the removal of skin lesions, announces the launch of a new national marketing campaign, additions to its product line, and the expansion of its medical-surgical distributor network in the U.S.
“Curetteblade’s marketing campaign, new products, and expanded distribution network demonstrate the rapid growth of our company,” said Orin M. Goldblum, M.D., founder and president of Curetteblade, Inc., and inventor of the Curetteblade(TM) single use surgical curette blade. “Physicians throughout the U.S. are realizing the benefits of using our products over alternative reusable and disposable curettes, and our sales and marketing strategies are reflective of this growth.”
Curetteblade’s marketing campaign is comprised of a direct marketing initiative that features the Curette Crusader, a “superhero” brand mascot that creatively demonstrates Curetteblade’s products and positions the company as a leading disposable surgical product manufacturer. The brand mascot will be unveiled in a four-tiered direct marketing campaign targeting approximately 8,500 dermatologists nationwide.
Recipients of the direct mailers will receive a special offer consisting of a Curetteblade stainless steel blade handle at no charge when they purchase two boxes of Curetteblade single use curette blades online. The campaign will run quarterly throughout 2004-5.
Curetteblade has launched a new line of reusable stainless steel blade handles designed specifically for use with their popular single use curette blades. “The Curetteblade reusable stainless steel blade handles are the second line of new products we’ve introduced during the past year,” commented Dr. Goldblum. “These handles were developed in direct response to our customers’ needs and requests for reusable stainless steel blade handles that are economical, easy to find and provide both a sturdy grip and reusable curette feel when used with the Curetteblade single use surgical curette blade.”
In conjunction with the direct marketing campaign and new line of handles, Curetteblade has also launched a new corporate Website at http://www.curetteblade.com/ featuring up-to-the-minute information on the company and products, and hosts a secure Webstore for convenient online ordering of the Curetteblade products. Customers have the option of ordering online or downloading an order form that they can fax or mail to Curetteblade.
For those physicians who prefer to order products through medical-surgical distributors, Curetteblade has also expanded its distribution network, which now includes leading U.S. medical-surgical distributors: Benson’s Surgical, C- Med Surgical, Caligor, Delasco, George Tiemann, Havel’s, Henry Schein, Justin Scientific, Moore Medical Corp., and Rally Inc., all of which carry the patented Curetteblade products.
“With the foundation for our marketing and sales strategies in place, we are ideally poised for the mass distribution of Curetteblade single use curette blades and Curetteblade stainless steel handles,” said Dr. Goldblum. “Our focus now is to increase awareness of our products nationally and to provide a distribution strategy that makes it convenient for customers to order our products, according to their preferences.”
About Curetteblade, Inc.
Curetteblade, Inc. is a Pittsburgh-based medical device company that has invented a single use surgical curette blade for use in a wide range of dermatologic and other surgical procedures. The device offers the convenience of disposables with the strength and feel of reusable curettes. For more information, contact Curetteblade at 1-866-CURETTE (1-866-287-3883) or visit http://www.curetteblade.com/ .
Curetteblade, Inc.
CONTACT: Pam Selker Rak, President of CommuniTech for Curetteblade,Inc., +1-412-221-4550, or pam.rak@mktgcommunications.com
Web site: http://www.curetteblade.com/
