Creeyan Laboratories Agrees Product Development Collaboration With Oxford University
SEPTEMBER 23, 2013 - OXFORD, UNITED KINGDOM -- Malaysian functional food and nutraceutical firm, Creeyan Laboratories today announced the signing of its first development agreement with Oxford University spinout Sibelius Natural Products.
Sibelius will use its proprietary biological platform Chronoscreen™ to direct detect, measure and compare biological activity, extension of chronological lifespan, healthspan and toxicity of Creeyan’s unique functional ingredients and formulations to confirm their beneficial activity, and, where possible, utilise unique natural ingredients developed at Oxford to improve and enhance the favorable effects of Creeyan’s product pipeline.
Executive Chairman of Creeyan Laboratories, Ivanna Salehudin, comments that “Our goal at Creeyan Laboratories is to further our relationship with Oxford to include multiple formulation development. We have recruited a number of talented young Malaysians and we look forward to them working together with Oxford to collaborate on studies focusing on disease indications such as obesity, cholesterol and diabetes control, all of which unfortunately have special relevance to Malaysia and South East Asia”
Ms. Salehudin went on to say that “The world of nutritional supplementation and functional foods is evolving rapidly with consumers demanding more and better science behind the products they consume” “The advent of the internet has changed everything as consumers are increasingly better educated with respect to their disease concerns and lifestyle needs”
The global functional foods market is one of the leading growth areas in world of healthcare, which, currently, estimated to be worth $150 billion, is forecast to reach $180 billion by 2017.
The boom is on in Asia, too, the total Asian functional food and beverage market is expected to reach $48 billion by next year. Indeed, the Asia Pacific market, with its culture of non-Western healing remedies, is second only to the United States in global sales of all functional foods.
ABOUT CREEYAN LABORATORIES
Founded in New Zealand in 2007, Creeyan Laboratories is a world leader in the design and formulation of pure natural nutraceuticals, functional foods, cosmeceuticals and skin care ingredients. It has a diverse portfolio of pure, unique, nutritional supplements and functional foods which are focused on improving the health of people globally. Creeyan Laboratories’ cutting edge science, takes the purest, most natural and high quality materials sourced from unpolluted locations like New Zealand to develop functional finished products and ingredients with established maintenance claims that address leading health concerns including: Immune Support, Weight Management, Anti-Aging/Beauty from Within, Skin Care, Enhanced Energy, Cognitive Function, Blood Glucose Support, and Cardiovascular Health.
In 2013 Creeyan was bought out by Malaysia based Healthcare Investment Fund, Nova Satra Health. Pure. Natural. Unique. Functional.
CONTACT
Mr. Nicholas Leese - Director
Creeyan Laboratories Sdn. Bhd.
Mobile: +60 11 2324 7370
Email: nick.leese@creeyan.com
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