ANN ARBOR, Mich., Oct. 18 /PRNewswire/ -- HealthMedia, Inc., the market leader in tailored behavior change programs, today announced that it has hired Sally Hart Petersen to lead the company’s marketing initiative to the next level.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051018/DETU003 )
Petersen assumed the role of Vice President of Marketing and is responsible for executing the mission of all of HealthMedia’s brands through the press, tradeshows and conferences, collateral, and client support. This requires ensuring consistency of brand messaging across a variety of clients and channels, the foundation of which is built upon a thorough understanding of client and participant experiences.
“We are fortunate to welcome Sally whose extensive marketing experience and deep focus on customer satisfaction measurements make her the perfect addition to the team,” said Ted Dacko, President and CEO of HealthMedia.
“We are at our core both a behavior change science and a marketing company -- the combination is what drives our success,” said Dacko. “Sally will be an integral part of our continued efforts to refine and broaden our unique award- winning offerings.”
Said Petersen, “I am delighted to be working with such leading-edge professionals who are truly making a difference with their products and services. My vision is to elevate the HealthMedia brand by broadening the awareness of our proven outcomes to our economic customers and program participants. This will involve the creation of a well-articulated brand architecture that is based upon our customers’ experiences and relevant across a variety of channels.”
Petersen has more than 10 years experience in business-to-business marketing and consulting. Prior to joining HealthMedia, she was First Vice President and Manager of the Customer Information Group at ABN AMRO Mortgage Group, a division of the Dutch bank ABN AMRO, and before that Director of Marketing at CFI Group, an Ann Arbor-based customer satisfaction measurement and consulting firm. Petersen also spent several years as a marketing manager at Cummins Engine Company headquartered in Columbus, IN and is a Past President of the Junior League of Ann Arbor, Inc. She is a Board Member of the Ann Arbor Art Center and a member of the Women’s Advisory Council, Washtenaw Community College Foundation. Petersen holds a B.A. in Psychology from Williams College and an M.B.A. from Harvard Business School.
About HealthMedia(R)
Founded in 1998, HealthMedia is the market leader in behavior change. With its powerful combination of proven behavior science, sophisticated technology, and creative marketing, HealthMedia delivers individually tailored self-management programs for healthy lifestyle issues, diseases, and conditions.
These programs, which are utilized by pharmaceutical and medical device firms, health plans, employers, and organizations focused on disease management, simulate the personal touch and efficacy of a counselor but can reach far more people at dramatically lower costs to maximize the impact. HealthMedia’s individually tailored solutions are proven to produce validated outcomes and positive ROI. The company has created programs for conditions and issues such as diabetes, hypertension, arthritis, lower back pain, teen health, smoking cessation, nutrition, weight management, stress management, and health risk assessment.
Among other awards, HealthMedia won a C. Everett Koop Award in 2004 for its weight loss program, HealthMedia Balance(R). For more information about the company, visit http://www.healthmedia.com .
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051018/DETU003AP Archive: http://photoarchive.ap.orgPRN Photo Desk, photodesk@prnewswire.comHealthMedia, Inc.
CONTACT: Ted Dacko, CEO of HealthMedia, +1-734-623-0000
Web site: http://www.healthmedia.com/
