Edinburgh, UK -- Actual Analytics today announced the launch of the world’s first online behavior analysis solutions at at http:///www.actualanalytics.com to help scientists conduct high-quality behavioral experiments quickly and easily.
ActualScore and ActualTrack are accurate, easy-to-use and can be accessed anywhere, at any time, through an internet browser, all at a fraction of the cost of traditional software.
The products will be showcased and demoed to the 35,000 attendees at the Society for Neuroscience annual meeting in San Deigo, California from 13 – 17th November 2010.
ActualScore allows researchers to manually score and code behaviors from experimental videos. Designed for any type of behavior experiment: human, lab animal or large animal, ActualScore generates high quality behavior data quickly and easily with detailed results in Microsoft ExcelTM format.
ActualTrack automatically tracks the behavior and movement of lab animals from video. It is designed specifically for use with rodents, drosophila and zebrafish, and produces detailed locomotor and zonal statistics for further analysis.
By securely storing experimental videos and results online, scientists are not only able to easily score and track the video data, but also share it with collaborators wherever they are located and satisfy grant requirements for data storage and access.
James Heward, Actual Analytics CEO said “Our innovative online alternative to traditional behavior analysis software has been very well received by the many labs across the UK that we’ve worked with during the past year. We’re delighted to now be able to publicly launch ActualScoreTM and ActualTrackTM to the behavioral research community.”
Researchers can register for an instant 30-day free trial at http://www.actualanalytics.com giving full-access to both ActualScore and ActualTrack and the opportunity to purchase the products at special launch prices, starting from $399.
About Actual Analytics:
Actual Analytics is a provider of innovative behaviour analysis solutions. The company started as a research project at the University of Edinburgh in 2006 and have since worked with some of the world’s most respected academic institutions and pharmaceutical companies developing custom solutions to meet their specific needs.
In early 2010 Actual spun-out of the university with backing from some of the UK’s leading early-stage investors. This has allowed the company to develop their first products: ActualScoreTM and ActualTrackTM, making their innovative solutions available to more labs than ever before.
Web: http://www.actualanalytics.com
Email: getintouch@actualanalytics.com
Tel: +1-866-697-8154 (US / Canada)
Tel: 0844-812-4495 (UK)
Tel: +44-131-208-3934 (International)
For further information, interviews and photos contact: Neil Campbell, Actual Analytics Tel: +44-7976-967-531 Email: neil@actualanalytics.com
Neil Campbell
Actual Analytics | http://actualanalytics.com
Tel: +44 7976 967531 neil@actualanalytics.com Suite 7.11, 11 Crichton Street, Edinburgh.
Registered in Scotland as: SC364524 VAT number: 983 9471 61
