WALTHAM, Mass., Nov. 7 /PRNewswire/ -- Astra Tech Inc. announced that Craig Rodriguez has been appointed Vice President, Marketing, for the North American Dental Division. In this role, Mr. Rodriguez is responsible for identifying, executing and implementing strategic marketing initiatives and business development opportunities. This comes as Astra Tech continues its aggressive growth strategy to establish a key presence and market leadership position within North America.
“Craig joins the company with over 15 years of dental implant experience and brings proven expertise and a record of success to this important position,” said Mr. Scott Root, President and CEO of Astra Tech, Inc. “With our plans to further expand our North American field force in 2006, and with Astra Tech’s first annual World Congress scheduled for April, we are pleased that Craig has joined our team. We are confident that his knowledge of marketing and business experience will be instrumental in supporting this sales growth and in accelerating the momentum of our marketing initiatives.”
“I am excited about joining this great organization and look forward to the opportunities that lie ahead. Astra Tech has always provided its customers with the highest quality products with well-documented reliability and now we are adding a complete package of marketing support materials and services designed to meet their practice needs,” said Mr. Rodriguez. “For the benefit of our customers and their patients, our commitment is to be the company focused on people.”
Before joining Astra Tech Inc., Mr. Rodriguez held various executive management positions in marketing and sales at Nobel Biocare and established and managed their subsidiaries in Australia, New Zealand and the Asian Pacific.
About Astra Tech
About Astra Tech Inc. is the North American subsidiary of Astra Tech AB the part of the AstraZeneca group that develops and manufactures advanced healthcare devices. Astra Tech AB provides products that improve patient care, simplifies procedures for healthcare personnel and reduce overall healthcare costs primarily for the dental implant and urology market. Astra Tech’s North American headquarters is located in Waltham, MA. For additional information about the company, products and services, please visit http://www.astratechdental.com.
Astra Tech Inc.
CONTACT: Chris Gordon, of GCI Group, +1-212-537-8266, cgordon@gcigroup.com
Web site: http://www.astratechdental.com/
