Praxis Awarded Patient Recruitment Contract for HCV Research Program

Brentwood, Tenn. — March 30, 2010 — Praxis, a company specializing in centralized patient recruitment for clinical research studies, is extending patient recruitment services to a top 20 pharmaceutical company for an international Hepatitis C Virus (HCV) study. The study explores an investigational drug’s effectiveness for this condition affecting almost 4 million Americans. This second protocol’s recruitment program will build on the success of the initial campaign.

This will be the second in a series of branded studies for this indication. Through Praxis’ analysis of results from the first study, a customized marketing strategy and extension of the brand campaign was developed to successfully motivate individuals with HCV to consider participation in the study. Praxis will continue to provide a variety of recruitment services for the study, including strategic planning, website development, public relations/community outreach, patient education materials, along with a mix of other appropriate direct-to-candidate communications.

“Social science has proven that individuals are more likely to respond to a known brand and that their recall of a familiar message is higher. This leads to increased response rates from all forms of outreach,” explains David Fox, president and CEO of Praxis. “Implementing branded continuum campaigns, such as this, brings about exponentially greater results and is something Praxis has been on the leading edge of for quite some time. This approach, when executed effectively, provides new levels of success and efficiency for our sponsor partners and in the end that is our ultimate goal."

Praxis Communications, Inc., headquartered in Brentwood, Tenn., provides the pharmaceutical and biotech industries with a wide range of global services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management. For more information, call Praxis at (615) 312-8207 or visit www.GoPraxis.com.