Pioneering Surgical Guidance System from Endomag Wins Institute of Physics’ Business Innovation Award

Endomag has won a prestigious British Business Innovation Award from the Institute of Physics (IOP), presented at the Houses of Parliament in London.

Cambridge, UK, 17 October 2018: Endomag, the surgical guidance company, has won a prestigious British Business Innovation Award from the Institute of Physics (IOP), presented at the Houses of Parliament in London. The IOP is the professional and learned society for physics in the UK and Ireland, encouraging innovation, growth and productivity in business. This award recognises Endomag’s role at the cutting-edge of physics and business.

As one of only six winners receiving an IOP Business Innovation Award this year, the award celebrates Endomag’s success in developing and delivering significant impact with a system that uses magnetism for minimally invasive surgical guidance, helping surgeons locate early-stage and impalpable tumours, predominantly in breast cancer surgery. Through years of engineering development and a detailed understanding of the physics of magnetic sensing technology, Endomag’s system eliminates the need for radioactive materials in surgery, making it a safer, more comfortable, convenient and efficient option over alternative techniques such as radiation or wire-guided excision biopsies.

Core to Endomag’s innovation is the ultra-sensitive magnetic detection probe, Sentimag®, which first launched in 2013 and has been demonstrated to be as accurate as the current gold standards in numerous clinical trials. Sentimag is used by hospitals in over 30 countries around the world in combination with the Company’s innovative ‘locating’ and ‘tracing’ products, Magseed® and Magtrace®. These products help to guide surgeons to early-stage breast cancers, aim to maximise the amount of healthy tissue left behind and determine whether the cancer has spread.

Dr Eric Mayes, CEO at Endomag said:Following on from the IOP Commended Innovation Award, which we received in 2016, it is a huge honour for our surgical guidance platform to be recognised for its innovative impact on oncology by the prestigious IOP. This Business Innovation Award for our novel use of magnetic sensing reflects our dedication to pushing cancer care forward and this award further demonstrates our ability to lead on innovation and develop products to improve surgical outcomes for everyone, everywhere.”

The Business Innovation Award recognises and celebrates small, medium and large companies that have excelled in innovation, delivering significant economic and/or societal impact through the application of physics. Endomag was presented with the award by Professor Dame Julia Higgins on 16 October 2018.

Professor Dame Julia Higgins, IOP President said: “I am delighted that the IOP Business Awards are recognising and celebrating this year’s winners tonight. These awards are the only awards in the country that recognise and reward companies that have built success on creative applications of physics.

“These awards shine a light on the potential of physics to produce cutting-edge technologies, to drive business innovation and growth and to stimulate far reaching social and economic change. But they also remind us that these benefits can only be sustained with continued investment and a healthy supply of physicists and other STEM trained people.”

For more information about Endomag and its products, visit: www.endomag.com

ENDS

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About Endomag www.endomag.com

Endomag’s mission is to improve the standard of cancer care for everyone, everywhere, by providing more accurate, convenient and less-expensive solutions for diagnosis and treatment.

Endomag has developed a minimally-invasive surgical guidance system, which can locate early-stage and impalpable tumours, and help determine whether the cancer has spread. The system uses magnetic field technology, providing a safer, more comfortable and efficient option, over alternative techniques. The system has been used in over 30,000 procedures across 300 hospitals in 30 countries and is the subject of 12 clinical publications, all confirming its efficacy compared with current standards.

About Institute of Physics

The Institute of Physics is the professional and learned society for physics in the UK and Ireland, inspiring people to develop their knowledge, understanding and enjoyment of physics.

We work with a range of partners to support and develop the teaching of physics in schools; we encourage innovation, growth and productivity in business, including addressing significant skills shortages; and we provide evidence-based advice and support to governments in the UK and Ireland.

Our members come from across the physics community, whether in industry, academia, the classroom, technician roles or in training programmes as an apprentice or a student.

However our reach goes well beyond our membership to all who have an interest in physics and the contribution it makes to our culture, our society and the economy.

We are a world-leading science publisher and we are proud to be a trusted and valued voice for the physics community.

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