PHILADELPHIA & HANNOVER, Germany--(BUSINESS WIRE)--BIOTECHNICA AMERICA has teamed up with INTERPHEX and PharmaMedDevice to stage the first joint life sciences event on American soil. And a good five weeks before the new show opens, bookings are already coming in thick and fast. “The concept of bringing together the pharma and biotech sectors under one roof is offering exhibitors and visitors in Philadelphia a fantastic opportunity to get a foothold in the American pharma and biotech market, as well as opening up access to new international customer groups”, says Stephan Kühne, a senior member of the board at Deutsche Messe AG, Hannover. All three trade fairs will be taking place in parallel from 26 to 28 March 2008 at the Pennsylvania Convention Center in Philadelphia.