Tech investor Brad Feld remembers his first call with Fitbit CEO James Park. It was in 2010, during a major snowstorm at his home in the Colorado mountains, and he was too distracted by intermittent power outages to give serious attention to an investment pitch from a fitness tracking startup.
“Pretty much my entire goal during that call was to get off the phone,” Feld recalls. “I wasn’t in any sort of headset or mindset about investing. I was interested in the idea of human-computer interaction, but I hadn’t really processed this notion of what a Fitbit was, or why I would want to instrument myself yet. We were just at the very beginning of that thought process.”
