Thursday, April 13, 2006 – San Ramon, CA - Jocoto Advertising announced today that the firm has been hired as agency of record for San Diego based Biosite Incorporated. Biosite is a leading biomedical company commercializing proteomics discoveries for the advancement of medical diagnosis. The company’s products contribute to improvements in medical care by aiding physicians in the diagnosis of critical diseases and health conditions. Biosite’s Triage(R) rapid diagnostics are used in approximately 50 percent of U.S. hospitals and in more than 50 international markets.
