As Generics Near, Makers Including Pfizer Inc. Tweak Erectile Drugs

New York Times -- Facing generic competition for its “little blue pill,” Pfizer recently started selling a chewable form of Viagra in Mexico. It is called Viagra Jet, and Pfizer says it may also market it to other nations in the developing world, if not the United States. Levitra, another erectile dysfunction drug, is now sold as a dissolvable tablet in nine European countries and may come to American pharmacies as soon as this month under the name Staxyn. That new form of the drug, which fizzes and dissolves in seconds, is marketed in a pocket-size, midnight-black box for men who prefer to take it discreetly, without water.

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