Global Direct-to-Consumer Genetic Testing Market Growth – at a CAGR of 13.1% During Forecast Period 2020-2028

Rising prevalence of genetic disorders and increasing volumes of direct-to-consumer genetic tests are among the key factors driving the global market revenue growth

Emergen Research has published its latest report titled “Global Direct-to-Consumer Genetic Testing Market, By Test Type (Carrier Testing, Predictive Testing, Ancestry & Relationship Testing, Nutrigenomic Testing, Others), By Technology (Targeted Analysis, Single Nucleotide Polymorphism Chips, Whole Genome Sequencing), By Distribution Channel (Online platforms, Over-the-counter), and By Region Forecast to 2028”

According to Emergen Research, the global direct-to-consumer genetic testing market size was USD 1.40 billion in 2020 and is expected to reach USD 3.76 billion in 2028 and register a revenue CAGR of 13.1% during the forecast period, 2021-2028.

Market Dynamics:

Revenue growth of the global direct-to-consumer genetic testing market is majorly attributed to factors such as rising prevalence of genetic disorders worldwide, growing awareness among the population about the availability of advanced direct-to-consumer (DTC) genetic testing solutions, increasing volumes of direct-to-consumer genetic tests, and increasing initiatives by leading market players to provide their products and services directly to consumers through various retail channels and online platforms.

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Genetic tests refer to medical tests that are performed to analyze changes in chromosomes, genes, or proteins, and thus detect and rule out any suspected genetic condition. Direct-to-consumer genetic tests are genetic tests offered to consumers with no or partial involvement of a healthcare provider. These testing kits are marketed to consumers directly via retail pharmacies or online distribution channels. Rising public awareness of genetic disorders, growing demand for rapid, non-invasive, and personalized DTC genetic testing kits, rising need for early disease detection and treatment, and rising expenditure on healthcare are among the other major factors driving the global direct-to-consumer genetic testing market revenue growth.

COVID-19 Impact Analysis:

  • Social distancing and restrictions severely disrupted businesses and operations
  • Lockdowns caused disruptions in transportation and logistics
  • Impacted manufacturing activities and mining operations globally
  • Took a toll on economy of various countries
  • Caused sudden and drastic downturn in economic activity
  • Disrupted agriculture, fisheries, dairy, and other sectors
  • Caused loss of employment and financial crisis
  • Supply impacts were further compounded owing to reduced disposable income
  • Emergence of variants  continue to cause concerns and impact normal routines

Ancestry & Relationship Testing Segment Accounted for Largest Revenue Share in 2020:

The ancestry & relationship testing segment dominated other segments in terms of revenue share in the global market in 2020. Increasing need for heritage tests, introduction of highly advanced ancestry DTC testing kits and devices, and growing interest of consumers to reconnect with their relatives living in different parts of the world are some of the major factors driving revenue growth of this segment.

Single Nucleotide Polymorphism (SNP) Chips Segment to Account for Fastest Revenue CAGR:

The single nucleotide polymorphism (SNP) chips segment is expected to register the fastest revenue growth rate in the global market over the forecast period. Growing use of single nucleotide polymorphism chips in determining genome sequence is one of the major factors boosting revenue growth of this segment. SNP chips help detect the changes in genes or chromosomes and enhance the efficiency of genetic tests.

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North America Accounted for Largest Revenue Share in 2020:

Among regional markets, the North America direct-to-consumer genetic testing market led in terms of largest revenue share in the global market in 2020. Growing prevalence of genetic disorders, rising awareness of advanced direct-to-consumer (DTC) genetic testing solutions, increased consumer spending on DTC genetic testing kits, increasing availability of these testing solutions on online platforms, and presence of major market players in the region, including Color Health, Inc., Full Genome Corporation, Genesis HealthCare, and Helix OpCo LLC, are key factors contributing to the North America market revenue growth.

Major Companies in the Global Direct-to-Consumer Genetic Testing Market Include:

  • Ancestry
  • Color Health, Inc.
  • Easy DNA
  • FamilytreeDNA
  • Full Genome Corporation
  • Helix OpCo LLC
  • Identigene
  • Karmagenes
  • Living DNA
  • Mapmygenome
  • MyHeritage
  • Pathway genomics
  • Genesis Healthcare
  • 23andMe

For the purpose of this report, Emergen Research has segmented the global direct-to-consumer genetic testing market based on test type, technology, distribution channel, and region:

Test Type Outlook (Revenue, USD Billion; 2018-2028)

  • Carrier Testing
  • Predictive Testing
  • Ancestry & Relationship Testing
  • Nutrigenomic Testing
  • Others

Technology Outlook (Revenue, USD Billion; 2018-2028)

  • Targeted Analysis
  • Single Nucleotide Polymorphism (SNP) Chips
  • Whole Genome Sequencing (WGS)

Distribution Channel Outlook (Revenue, USD Billion; 2018-2028)

  • Online platforms
  • Over-the-counter

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Region Outlook (Revenue, USD Billion; 2018-2028)

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • U.A.E.
    • South Africa
    • Turkey
    • Rest of Middle East & Africa

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