HealthTell’s Marketing Language Jabs At Theranos

Examining the immune system’s response to disease has been a hot new area in diagnostics – particularly when done with a single drop of blood, as has been widely publicized with the ever-evasive Theranos. Arizona startup HealthTell studies the immunosignatures found in small samples of blood to suss out whether a patient has certain cancers, autoimmune and infectious disease.

While Theranos’ methodology is cloaked in secrecy, HealthTell is making it a point to emphasize its transparency.

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