“Watch the pounds melt away!” “Lose 20 pounds in 20 days!” “Fit into those high-school jeans!”
The weight loss industry shills all sorts of questionable quick fixes: Herbal pills promising to block carbs, body wraps, ab stimulators, “Shape-Up” Sketchers, patches, teas, “exciting medical breakthroughs,” overpriced buttery coffees, and As-Seen-On-TV stickers. Taking a shortcut to get skinny is a direct route to getting scammed.
When I heard about a cosmetic procedure that freezes your fat in a single afternoon, I thought it was just another brazen entry into a crowded market of slogans and snake oil. Even the name sets off quackery alarm bells: CoolSculpting®.
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