CAMBRIDGE, Mass., Oct. 8, 2015 /PRNewswire-USNewswire/ -- The non-profit Angiogenesis Foundation today launched a nationwide multimedia campaign EyeCanDoIt as their contribution to World Sight Day. The campaign addresses an important public health burden of diabetes and the need to prevent vision loss due to diabetic retinopathy and diabetic macular edema. The campaign's message focuses on the impact of vision loss in terms of quality of life for people with diabetes, as well as the importance of good blood sugar control and having an annual dilated eye exam for vision screening to ensure early diagnosis and prompt treatment.
The campaign's website EyeCanDoIt.org is the first ever illustrated and audio-accompanied resource for people with diabetes and their caregivers, offering easy to understand explanations about the effects of diabetes on the eye, and the steps that can be taken to protect vision throughout their lives. EyeCanDoIt also explains cutting edge treatments that can halt and even reverse vision loss from diabetic retinopathy and diabetic macular edema.
"Until now, there has been very little information available for people with diabetes about how to prevent vision loss. EyeCanDoIt is comprehensive, easy-to-understand, and designed to empower those with diabetes to take an active role in getting their eyes screened, and to work with their health team to coordinate their care," commented Dr. William Li, President and Medical Director of the Angiogenesis Foundation.
Key features of the EyeCanDoIt campaign are
Educational content describing diabetes and the eye, how diabetic eye disease is diagnosed, and modern treatment options for diabetic retinopathy and diabetic macular edema;
Storybook-style Illustrations and audio narration bringing the content to life;
List of resources that offer guidance in managing diabetes and vision loss.
Campaign URL: www.eyecandoit.org.
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The Angiogenesis Foundation (www.angio.org) is a Cambridge, Massachusetts based nonprofit organization dedicated to improving global health through medicines, lifestyle, and dietary interventions based on angiogenesis, the process of new blood vessel growth.
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-angiogenesis-foundation-launches-nationwide-campaign-for-saving-vision-on-world-sight-day-300156568.html
SOURCE The Angiogenesis Foundation
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