TORONTO, ONTARIO -- (MARKET WIRE) -- February 13, 2007 -- Sonomax Hearing Healthcare Inc. (TSX VENTURE: SHH) announces that the hearing aid retail chain owned by HearAtlast, will open its fourth store inside the Etobicoke Wal-Mart today (WMT: NYSE). HearAtlast is a division of the Atlast Group of companies whose CEO, Matthew Sacco obtained the license to operate in Wal-Mart Canada stores and Supercenters, making Atlast the first company to embrace the concept of affordable and accessible hearing aid centers in Canada. The stores feature a full line of affordable accessible hearing aids which include VitaSound’s proprietary patented hearing aids as well as Sonomax’s flagship hearing protection devices. VitaSound is a wholly owned subsidiary of Sonomax Hearing Healthcare Inc.