Roche And StayinFront Expand Relationship, Creating Common Enterprise CRM Solution Business Model Throughout Europe

FAIRFIELD, N.J., Dec. 2 /PRNewswire/ -- StayinFront, Inc., a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced that Basel, Switzerland-based healthcare company Roche, number one in the global diagnostics market, the leading supplier of pharmaceuticals for cancer and a leader in virology and transplantation, has extended their use of StayinFront’s solutions and support for Roche business units throughout Central and Eastern Europe.

Illustrating quick user adoption of StayinFront technologies, this expansion builds on the success of the multi-country, multi-year arrangement the companies formed just over one year ago in which Roche announced its selection of StayinFront software, integrated analytics and ongoing support for eleven of its business units throughout Western Europe.

Roche’s Central and Eastern Europe business units will use StayinFront CRM 9.2 (previously known as StayinFront Visual Elk(TM)), a single platform that manages and integrates all points of customer interaction including sales, marketing, customer support applications and the web. StayinFront CRM is a rapid, highly configurable, cost-effective, “exact fit” enterprise-wide solution with unique product architecture suitable for specific business processes.

StayinFront’s Managing Director, EMEA, Nigel Huxtable, said, “Roche’s confidence in StayinFront CRM is evidenced by expanding its use throughout Europe. StayinFront’s solutions are easy to use and rapidly foster user adoption, which ensures successful implementation of our CRM system. As a result, it’s ideal for multi-national companies, such as Roche, that are seeking a strong CRM solution that is cost effective and can be implemented either globally or regionally to support common business processes.”

About StayinFront CRM

StayinFront CRM is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the web. StayinFront CRM is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in StayinFront CRM allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the web. StayinFront has been chosen globally as a strategic CRM partner for more than seventy pharmaceutical companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.

The Company’s core, underlying belief is that change is constant and that no two companies do things exactly the same way. StayinFront defines this as competitive advantage. StayinFront has developed flexible software platforms and tools to quickly respond to change and help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. Each implementation is delivered using the StayinFront Quality System, ensuring that all GMP (Good Manufacturing Practice) and GAMP 4 (Good Automated Manufacturing Practice Guide for Validation of Automated Systems, ISPE, 2001) standards covering the entire CRM development lifecycle are met. StayinFront also offers a range of Data Quality Services to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The company can be contacted via the web at http://www.stayinfront.com.

Note to editors: StayinFront CRM (formerly StayinFront Visual Elk) and StayinFront Analytics are registered trademarks of StayinFront, Inc. StayinFront SIMS, StayinFront CRM, StayinFront CRM Mobile, StayinFront eBusiness, StayinFront Application Server and StayinFront are all trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.

StayinFront, Inc.

CONTACT: StayinFront Contact: Sam Barclay, +1-973-461-4800,sbarclay@stayinfront.com; or Agency Contact: Jeanne Achille, The DevonGroup, +1-732-542-2000, ext. 11, jeanne@devonpr.com

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