Rhinomed Release: Americans Reclaim The Night

June 11th 2015, Melbourne, Australia and Philadelphia, PA: Snoring is forcing American couples apart and it appears men are least affected and unlikely to seek a solution to put them back in the bedroom.

Sleep deprivation from snoring is seriously impacting people’s relationships, physical well-being and energy levels, according to new research findings in the US.

A US Omnibus study of over 1000 American adults, revealed that 64% of American households are now dealing with at least one snorer and 50% are losing sleep because of it.

The effects of poor sleep are compounded with 18% forced to sleep in separate beds. While poor sleep quality can impact people’s ability to function in the workplace – the real impact on intimate relationships and long-term psychological well-being is only now coming to light. More and more couples are moving to separate rooms to combat their partner’s snoring.

In the UK, this figure has skyrocketed to 34% of people with snoring partners (38% of women) insisting on separate rooms.

For those couples that suffer from their partners snoring, men are winning out - enjoying better sleep quality than women (15% vs 9%). Women on the other hand reported poorer quality sleep due to partner snoring (23% vs 16%).

Despite the impact of snoring hitting the bedroom, it would seem until now few men have been willing to do anything about it - with 47% of households having never bought a snoring product.

Rhinomed, an Australian medical tech start-up, announced these findings as they launched their latest breathing technology, Mute™, into the American market as part of Sleep 2015 - the 29th Annual Meeting of the Associated Professional Sleep Societies in Seattle and the 2015 BIO International Convention, in Philadelphia, June 15-18th, 2015.

Rhinomed hopes to galvanize American couples to deal with their snoring, re-invigorate their relationships and reclaim their marital beds.

Mute™, an innovative new snoring product, is the latest offering from Rhinomed’s nasal technology platform which is proven to increase airflow by an average 38%. An in-home user trial (n=118) indicates that 75% of people snored less when wearing Mute™.

The impact in sleep quality was a dramatic 4x increase in the number of people reporting a good or excellent night’s sleep. Michael Johnson, Chief Executive Officer of Rhinomed, said: “Snoring can destroy relationships and have a negative impact on people’s health. The good news is that using something as simple as Mute can change lives and relationships. American men can reclaim their bedrooms by breathing better and letting their wives and partners get a good nights sleep. Who knows where that will lead to.”

Note to Editors: US Omnibus survey results, Mute™ samples, images available on request.

Rhinomed will be speaking on Wednesday 17th June at 4.45pm in Theatre 2, Company Presentations at BIO2015.

Media Enquiries
Michael Johnson, CEO & Managing Director
+61 417 395 550
mjohnson@rhinomed.global
www.mutesnoring.com
Follow us on Twitter @rhinomedceo and @mutesnoring

About Rhinomed Limited (ASX: RNO)

Rhinomed Limited is a Melbourne based technology firm with a focus on nasal, respiratory and breathing management technologies. The company is seeking to monetise applications of its technology portfolio in the Sport, Sleep, Wellbeing and Drug Delivery markets. For more information go to www.rhinomed.global

About the Mute™

Mute™ is a unique nasal respiratory technology that has been found reduce the volume and frequency of snoring in 75% of users. Mute is easy to use, drug free and fits discreetly inside the nose. Designed to give snoring the silent treatment and made from ultra-soft polymers, Mute gently expands each nostril to increase the volume of air in each breath. By doing so, Mute encourages nasal breathing and reduces the need to open the mouth during sleep, factors critical to a reduction in snoring and better sleep quality. For more information or to purchase online, visit www.mutesnoring.com

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