Procter & Gamble Deepens Corporate Commitment to Sustainability

Expanded Product, Operations and Social Responsibility Targets to be met by 2012

CINCINNATI, March 27, 2009 /PRNewswire/ -- The Procter & Gamble Company today announced significantly increased targets for its 2012 sustainability goals. The updates reflect the company’s continued commitment and progress in improving the environmental profile of P&G’s products and operations and bettering lives of children in need through its Live, Learn and Thrive(TM) corporate social responsibility programs.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090115/CLTH035LOGO-a )

“P&G’s commitment to sustainability is strategic. It is how our company conducts business,” said A.G. Lafley, P&G chairman of the board and chief executive officer. “By increasing sustainability goals, we demonstrate our ongoing commitment to innovate continuously to improve results.”

P&G established its five sustainability strategies in 2007 with specific, measurable goals in key areas. In November 2008, P&G released its tenth annual sustainability report which highlighted the company’s approach and progress toward meeting these goals.

The revised 2012 goals are:

“P&G’s long term, disciplined approach to sustainability enables the company to continuously assess progress and establish targets that further improve results,” said Len Sauers, vice president of global sustainability. “Our ‘no tradeoffs’ approach to innovation means consumers do not have to choose between the performance and price they expect and with being sustainable.”

P&G was recently recognized by the Financial Times and Just Means with the 2008/2009 Social Innovation Award for its work in shaping the new world of sustainable and socially responsible enterprise. P&G was also recently recognized in Corporate Responsibility Officer Magazine’s 10th Annual 100 Best Corporate Citizens List(R), which ranks companies according to their environmental, climate change, human rights, philanthropic, employee relations, financial and governance practices. P&G was ranked 14th out of the 100 companies included on the list. For more information on P&G’s commitment to sustainability, visit: www.pg.com/sustainability.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

CONTACT: Rotha Penn, P&G Media Relations, +1-513-983-3939, penn.rs@pg.com,
or Lisa Popyk, P&G Media Relations, +1-513-983-5058, popyk.la@pg.com

Web site: http://www.pg.com/
http://www.pg.com/sustainability/

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