The study highlights how the client was able to successfully launch two new high-profile oncology drugs and drive better sales.
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New product launch strategy for a pharma company (Graphic: Business Wire)
The pharma market is oversaturated with new products and innovations. With the right process in place, businesses can proactively launch new products to drive growth. This compels the companies in the pharmaceutical industry to leverage new product launch strategies to prevent catastrophes and plot clear paths for profits.
Our research shows that nearly 50% of launches have underperformed analyst expectations, and more than 25% have failed to reach even 50% of external revenue forecasts. Is your company facing difficulties to launch a new product in the market? Our new product launch strategy can help. Request a free brochure to know more about our services.
The business challenge: The client, a leading pharma company was looking out to launch two new high-profile oncology drugs. The client’s previous product launch was a great failure since they targeted the wrong market and chose the wrong timeframe. This failure proved to be costly for the company. Hence, with Infiniti’s new product launch strategy, the client wanted to understand how well their new oncology drug will stack up against other players in the market. Also, they wanted to ensure success for their new drug in the target market.
According to the experts at Infiniti Research, “A well-organized new product launch strategy can make the difference between success and failure in a market.”
New product launches are becoming highly competitive. Is your organization also facing difficulties with new products launches? Request a free proposal to know how our new product launch strategy solutions can help your business.
The solution offered: With the aid of Infiniti’s new product launch strategy, the client was able to understand the current competition in the market for similar drugs. This helped the client to analyze how well their product will stack up against other players in the market. Additionally, by evaluating the reasons behind the client’s previous product failure, the experts at Infiniti helped them take advantage of credible metrics for product success. Also, our solutions helped them launch their new oncology drug successfully in the market. The newly launched drug exceeded their revenue expectations and helped them achieve a 20% increase in sales volume.
Infiniti’s new product launch strategy helped the client to:
- Identify and prevent potential catastrophes
- Boost sales and market shares
- Wondering how your business can benefit from Infiniti’s new product launch strategy solution? Request more information from our experts!
Infiniti’s new product launch strategy offered predictive insights on:
- Choosing the right time frame for their new product launch
- Targeting lucrative market and capturing market share
- Interested in achieving high growth for your business? Get in touch with us to know how our new product launch strategy can help.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
View source version on businesswire.com: https://www.businesswire.com/news/home/20190313005406/en/
Contacts
Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us
Source: Infiniti Research
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