US-based Medtronic, which manufactures cardiac stents and pacemakers, feels India is an important market where an "alignment of resources" is crucial to tap even the 15-20 per cent of the demographics who can afford these medical devices. The company , with overall revenues of $27 billion, is now using the learnings over the past four years to align resources in India -infrastructure (hospitals), physicians (training) and awareness (screening of patients) -to ramp up its business, says Medtronic's global chairman and CEO Omar Ishrak.
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