Lots of people in healthcare are throwing around the words “data analytics” these days. What those words boil down to in terms of healthcare got a little creepy for some of the folks who attended the Mayo Transform 2016 conference this week in Rochester, Minnesota.
They learned that health insurance giant Humana has been categorizing patients into about 15 different personality types to help determine how to target their care and what the company sells them. It’s like retail consumer behavior analytics applied to healthcare, and Humana CEO Bruce Broussard is OK with that.
