CHICAGO--(BUSINESS WIRE)--Tobii Technology, the global market leader in eye tracking, is offering the opportunity to experience the latest technology innovations in eye tracking at the Shopper Insights in Action 2010 conference this week at the Marriott Downtown Magnificent Mile in Chicago. Tobii Glasses™ will be unveiled at 6:15 p.m. tonight at a cocktail reception hosted by Tobii Technology and then will be available Tuesday, July 13, and Wednesday, July 14, to be viewed and experienced in Booth 20. Also on July 13, Barbara Barclay, general manager of Tobii North America, will present “Eye Tracking Reveals the Way of the Future Shopper: From Eyes to Mind to the Heart.”