Chinese men have long used traditional medicines such as deer antler, caterpillar fungus, and wolfberry to treat impotence. In recent years, Pfizer has found success touting a different remedy: better sex via its little blue pill. Men on the mainland are listening, sparking a 47 percent surge in Viagra sales in the country in 2014, says Pfizer citing data from IMS Health. That’s helped to offset the 24 percent drop in total international revenue for the drug last year.
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