BioSpace Unveils Inaugural BioGarden™ Hotbed Campaign For New Jersey’s Life Science Industry

NAPLES, FL, March 12, 2004 - BioSpace, the leading online destination for the bio-pharmaceutical industry, unveiled the inaugural BioGarden™ Hotbed Campaign for New Jersey with a reception last night at The Doral Forrestal in Princeton, NJ. Guest speakers for the evening celebration included William Steffens, Area Development Manager, PSE&G and Lori Feehan, Senior Vice President, Commercial Operations, Cardinal Health.

BioGarden™ 2004 Hotbed Map
http://www.biospace.com/biogardenmap

BioGarden™ 2004 Hotbed Homepage
http://www.biospace.com/biogarden

The BioGarden campaign promotes and adds function to the life science industry within the Garden State. Participating groups include biotechnology and pharmaceutical companies, industry service and supply companies, research institutes, non-profit organizations and universities. Campaign members include AAI Development Services, Astralis, Covance, The Medicines Company and Schering-Plough Research Institute.

"BioSpace's new Hotbed Campaign for New Jersey communicates the importance, size and strength of the life science industry in the Garden State. By bringing the region online within BioSpace.com, the state gains the unique opportunity to promote itself daily to our global audience of 1 million unique monthly visitors, including job seekers, investors and other life science professionals," said Chris Amato, President and CEO of BioSpace.

The campaign includes the BioGarden Hotbed Map - a promotional image of the state that displays the logos and buildings of participating organizations (www.biospace.com/biogardenmap). The map is printed on many different types of collateral and is further enhanced through the integration of functional components including a BioGarden Hotbed Homepage (biogarden.biospace.com) on BioSpace.com.

BioGarden™ joins 7 other BioSpace Hotbed Campaigns including Genetown™ (Boston/Cambridge), Biotech Beach™ (San Diego), Bio NC™ (North Carolina) and others. The original Biotech Bay™ map for the San Francisco Bay Area (circa. 1985) hangs on permanent display in the Smithsonian Institution's National Museum of American History.

About BioSpace

BioSpace is globally recognized as the leading provider of web-based resources and information to the life science industry. For nearly 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience of 1 million unique monthly visitors, BioSpace.com offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages.

BioSpace, a Career Innovations company, is headquartered in Naples, FL.

Contact:
BioSpace
Brian Vacanti
Division Manager
239-659-0100, Ext. 218
brian@biospace.com