“Scent-delivery” technologies continue to interest marketers, who are always looking for ideas on how to deliver an enhanced shopper experience. Scent stimulation related to targeted products is one way to go. Now, a “smelling screen” has been developed by researchers at Tokyo University of Agriculture and Technology (TUAT) and it makes smells appear to come from the exact spot on any LCD screen that is displaying the image of a food item. A peach or a steaming cup of coffee, for example, would lend the illusion that their respective smells were coming from the images on the screen direct to the viewer. The smelling screen was shown at the IEEE Virtual Reality conference in Orlando, Florida, which ran from March 16 to March 23.
