POMPANO BEACH, Fla., Oct. 29 /PRNewswire/ -- Patient interaction (Pi), the clinical trial experts at First Marketing, today announced the launch of an innovative new product called (Pi)SiteSource. The ultimate goal of (Pi)SiteSource is to help shorten the critical clinical trial stage of product development. Industry resource CenterWatch reports that 86 percent of U.S. clinical trials fail to recruit the required number of subjects on time and that clinical trial dropout rates can range from 15 percent to 40 percent.
“By boosting site recruitment and retention performance, (Pi)SiteSource can help avoid costly delays - giving sponsors a competitive edge,” explains First Marketing’s president Ron Drenning.
This online ordering system allows clinical trial sponsors to manage centrally, yet execute locally. "(Pi)SiteSource accommodates a sponsor’s need to maintain control over messaging and IRB-approved content, but addresses the sites’ desire for flexibility and choice in the vehicles they use for recruitment and retention,” adds Drenning.
The technology employed also makes it possible to customize the materials ordered with individual contact information and photo of the lead investigator or site logo.
Back-office reporting lets the sponsor view site usage of the system, and link this data with actual study enrollment and retention rates. Through analysis of these performance metrics, sponsors can make informed decisions regarding resource allocation in a proactive, timely manner.
Since sites only order the materials they need, the online ordering system also eliminates the need for expensive bulk quantities and inventory storage. The site itself, as well as consumer materials, is available for foreign language translation - making this an excellent global resource.
About the Company
Patient interaction (Pi), the clinical trial experts at First Marketing, has more than 20 years of experience in patient recruitment and retention. Through a full-service approach, they help facilitate, accelerate and enhance the study enrollment and retention process. Services include site analysis, selection and optimization; informed consent tools; patient-focused market research; and targeted patient recruitment and retention campaigns. First Marketing helps clients from a variety of industries, including healthcare, financial, telecom and travel, maximize customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
For more information, contact: Sandra Olivieri First Marketing Phone: 954.956.3412 Fax: 954.971.4707 solivieri@first-marketing.comhttp://www.patientinteraction.com/http://www.first-marketing.com/
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First Marketing
CONTACT: Sandra Olivieri, First Marketing, +1-954-956-3412,Fax: +1-954-971-4707, solivieri@first-marketing.com