PLANTATION, Fla.--(BUSINESS WIRE)--May 11, 2005--MEDirect Latino Inc. (OTC:MLTO), http://www.medirectlatino.org, today, announced the manufacturing and distribution of the Company’s first branded line of culturally specific diabetic care products, direct-to-consumer, for the Hispanic Medicare eligible market, produced in Spanish. The Company is first to market with a full diagnostic and testing line of diabetic products focused on the Hispanic market. MEDirect Latino will build on its initial line of culturally friendly, demographically targeted, co-branded products with the introduction of additional consumable diabetes testing supplies during the Company’s planned, new product roll-out over the next six months. The initial products include lancets and lancing devices manufactured for MEDirect Latino Inc., by VitalCare, under an exclusive branding license.
