(Research Triangle Park, N.C.) Innovative pharmaceutical PR and media relations firm Global Media Strategies (GMS) has published the free informative podcast “How to Do Public Relations” to help small business owners and marketing executives understand how to build and manage an effective communication program.
The podcast can be accessed by emailing a request to info@gmsinnovate.com with the word “podcast” in the subject line.
“Public relations helps businesses and organizations realize a positive return on investment for all business development efforts,” David Menzies, company president and host of the podcast said, adding, “It’s one of the three pillars along with marketing and advertising.”
In the podcast, Menzies walks listeners through the why businesses engage in PR, what makes up a basic communication plan, and what executives can expect to get out of their investment of time and money, showcasing results his firm achieved from one of their clients who had never before done any public relations outreach.
“It wasn’t hard, and it wasn’t expensive to energize our client’s prospect pipeline and turn them into customers,” Menzies explained.
Global Media Strategies serves clients in the pharmaceutical, technology, healthcare, and cleantech market sectors looking to strengthen their brands and reach consumers. The firm’s signature Proposal => Engagement => Success model of a phased, collaborative approach to helping clients strengthen their brand and secure a stronger market share continues to achieve positive results for established companies as well as startups in a myriad of technology-related industries. Using this model, GMS can begin disseminating client information to prospects and media within 2-3 weeks of engagement.
The consultancy offers standard hourly and project-based billing options, as well as long-term monthly retainer contracts.
For more information email david@gmsinnovate.com or visit www.gmsinnovate.com.
About Global Media Strategies
Global Media Strategies is an innovative marketing, PR, and media relations firm specializing in getting businesses and organizations in front of target audiences via proven effective tools and methodologies. The strategic communication plans Global Media Strategies builds for clients helps support positioning in new and emerging markets, maximizing publicity to increase brand awareness and drive sales. Global Media Strategies operates out of the technology-rich Research Triangle Park region of North Carolina, a hotbed of innovation and economic growth, and home to some of the leading life sciences and technology firms in the world. For more information, visit www.gmsinnovate.com.
